Kosherization
of the World
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Is Kosher Food Really Safer?
China to increase kosher
food exports:
- to counter attacks for substandard and unsafe products
- most large U.S. food companies require kosher ingredients
- kosher symbol seen as a huge marketing advantage
- quality assurance, kosher supervisors are watching when
government does not inspect all products
- perception that kosher is better quality, though not always
healthier due to high fat and salt
"Is
Kosher Food Really Safer?", Kosher
Today Magazine — January 22, 2008. Also see: "China: the sleeping
giant awakens".
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105,000 Kosher Products in 2007
More new 'Kosher' certified products launched in the U.S. in 2007 than
any other category. Total kosher products now over 105,000. 55% who buy
kosher foods said they thought they held a higher mark of health and
safety.
Category ______________
|
Food
|
Beverage
|
Total
|
_Percent
|
| Kosher |
3,984 |
728 |
4,712
|
51%
|
| All Natural |
2,023 |
405 |
2,428
|
26%
|
No
Additive/Preservative
|
1,780 |
379 |
2,159
|
23%
|
2007 Total —>
9,299 100%
|
"Israel
is World's Largest Kosher Market With a Caveat", Kosher
Today Magazine, November 19, 2007.
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Half of Jews are not kosher
"...more than 60% percent of Israel's 5.7 million people
maintain some degree of kosher observance in their home ... ...in the
U.S., only 20% of the nation's estimated 6 million Jews eat kosher
year-round and another 25% occasionally, such as during Jewish
holidays. ... The number of [U.S. kosher] products (102,000) is nearly
triple
what it is in Israel." — "Israel
is World's Largest Kosher Market With a Caveat", Kosher
Today Magazine. November 19, 2007.
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Non-Jews are 75% of kosher
customers
"The kosher
market is made up of 3 distinct and disparate groups..." which totals
10.1 million people — Orthodox Jews, other Jews, and non-Jews. Some
American Jumper-Maksimist-Molokans are small part of the 75% of
non-Jews who
support the kosher industry, which inlcudes Muslims, lactose intolerant
shoppers, and people who
think kosher food is better. Surprise, Orthodox Jews are the minority,
and non-Jewish buyers are about 3 times more than Jews.
| Orthodox
Jews |
1
million
|
10%
|
||
|
| Other
Jews |
1.6
million
|
16%
|
|||
|
| Non-Jews |
7.5
million
|
74%
|
|||||||||||||||
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"Kosher
Market Not Monolithic, Kosherfest Keynote Session Hears
...", Kosher
Today Magazine. November 13, 2007.
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21%
of Americans spend $10.5 billion on kosher products
"An estimated 11 million Americans ... buy some $10.5 billion of kosher
products ... Costco, Target and Sam's Club are also adding many kosher
certified products. ... ... 21% of Americans ... buy kosher products.
... 102,000 products to choose from, worth an estimated $225 billion.
2,000 new items were certified in the past 12 months ... 40% of kosher
food sales took place around the Passover holidays "... Also: Dunkin'
Donuts, and Starbukcks not all kosher. — "Kosher
Consumption on the Rise as Kosher Community is Set to Gather for
Kosherfest '07", Kosher
Today Magazine. November 5, 2007.
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921 Kosher certifications world-wide
"921 Kosher Symbols and Agencies World-Wide" are listed in the current
Kashrus Magazine: "2008
Kosher Supervision Guide". "...many of the new certifiers are based
in the New York area. Some rabbis are concerned that the new
certifications will only add to the confusion in the marketplace.
'People recognize that there is money to be made in the kosher
business..." — "Kosher
Certifications Flood New York
Market", Kosher
Today Magazine. October 8, 2007.
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3,290 New Kosher Products in 2006
17,779
food products were introduced in 2006; of those, 3,290
were certified kosher — 18.5%, according to the Mintel International Group,
a global market research firm. Their new study on “Sacred
Foods and Food Traditions” showed that "in 2000 the number of new
kosher products was 211 and has been rising steadily since". The price
for the complete report is US$ 2,995. — "Mintel
Study Cites Dramatic Increase in New Kosher Products in 2006 to 3,290",
Kosher
Today Magazine. January 8 & 16, 2007.
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Kosher Market Grows by 15% in 2005
(New York) Sales of kosher foods in the US grew by 15% in the last 12
months ... The annual survey ... indicates that this is the 10th
straight year for double digit growth by the industry. ... an estimated
11.2 million Americans buy kosher food products on a fairly regular
basis with nearly 3 times the amount (21% of all Americans) buying an
occasional product, ... some of the growth is attributed to the core
group of everyday kosher consumers (1.1 million), there is a growing
number of consumers who say they buy kosher products for health and
safety reasons. Others include vegetarians, Muslims, and members of
other religious groups. The number of packaged good items on
supermarket shelves is approaching 100,000 with nearly double that
number for ingredient items. US sales of kosher certified items is
estimated at $195 billion (nearly 40% of all foods sold) while the
market for kosher products is $10.5 billion). There were more than 2500
new kosher certified items in the past 12 months. — "Kosher
Market Grows by 15% in 2005 - 2006, New Survey Shows",
Kosher
Today Magazine. October 30, 2006.
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Is your borsch paganyi
or kosher?
Should you only make borsch from vegetables imported
from hothouses in Israel? Are most frozen vegetable infested?
(New York) "Many Rabbis say it is virtually impossible to
remove bugs
attached to vegetables ... To help consumers keep their produce
bug-free the OU publishes a Guide
to Preparing Fruits & Vegetables [PDF] ... Some restaurants and
caterers now routinely advertise that they retain special rabbis to
check the vegetables. ... rabbis warn that many pre-cut vegetables on
the market test positive for bugs." — "Rabbis
Still Bugged by Vegetables", Kosher
Today Magazine. May 15, 2006.
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Is your soda paganyi or
kosher?
(New York) "You Don't Have to Be Jewish to Love Passover Coca Cola."
... which uses sugar instead of the high fructose corn syrup. ...
consumers who are allergic to corn also stock up on the Passover
beverage because they suffer severe allergic reactions to corn. ... I
was trying to avoid the `evil’ high fructose corn syrup found in
practically every soft drink and `fruit’ drink today. It seemed a
worthwhile endeavor.”... a blind tasting ... reported that a
co-worker who stopped drinking Coke years ago put two identical cups
through the test. “She swirled the cups and stuck her nose into them.
She liked the Passover Coke better. So did I.” If Coke is looking for a
potential new winner, perhaps its Passover version fits the tab.” — "Consumers
Say Passover Coke is Actually Better", Kosher
Today Magazine. May 2, 2006.
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Is your cellphone paganyi
or kosher?
(Jerusalem, AP)
Most American
Molokans and Jumpers / Maksimisti think kosher refers only to food, and
a cellphone cannot be "unclean" [Russian: паганый, paganyi]. The Associated Press
reports: "...The kosher phone is stripped
down to its original function: making and receiving calls. There's no
text messaging, no Internet access, no video options, no camera. More
than 10,000 numbers for phone sex, dating services and other offerings
are blocked. A team of rabbinical overseers makes sure the list is up
to date. These are the same rabbis who have told followers to scorn
television and radio. But mobile phones are considered just too
essential ..." — Google
search "kosher
cell phone", March 31, 2006.
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OU Education Programs on Kashrus
(New York, NY) The Orthodox Union’s Kosher (Kashrut) Division announced
plans for two new programs in which its in-house specialists will share
their knowledge and expertise on a wide variety of topics with kosher
consumers and other interested individuals around the world. The
programs are Kosher Tidbits, a comprehensive series of 15-minute
broadcasts on OU Radio (www.ouradio.org)
which will be available as well on the OU and OU Kosher websites; and a
lecture series in which the OU experts will hit the road to share their
knowledge with audiences across North America. OU Kosher recently
established an internal Communications and Marketing arm under the
direction of Rabbi Dr. Eliyahu Safran. The first program, Kosher
Tidbits, coordinated by Rabbi Dr. Safran and assisted by Rabbi Eliyahu
W. Ferrell – a Rabbinic Coordinator who oversees numerous chemical
industrial plants – will feature RC’s who will make presentations on OU
Radio that can be downloaded at the OU website, www.ou.org, and the OU Kosher website, www.oukosher.org. The programs will
be targeted to rabbis, scholars, students - indeed, everyone who keeps
kosher and who wants to better understand the intricacies of kosher
law, including the contemporary food industry. ...— "OU
Steps Up Its Education Programs on Kashrus", Kosher
Today Magazine. February 21, 2006.
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40%
of 2005 Grocery Sales Certified Kosher
(Washington, DC) An estimated $190 billion of the nation's
2005 grocery store sales of $467.2 billion is certified kosher.
According to the latest data from the Bureau of Census, general grocery
sales rose by 4.3% over 2004, but kosher food sources estimate that
kosher food sales for the 9th straight year reached double digits (10%
- 15%). The 4.3% gain is the largest one-year gain in at least the past
13 years for which comparable data is available. Overall food and
beverage stores saw sales rise 4.9% to $522.6 billion, with December's
preliminary total jumping 6.0% over the same month last year. Beer,
wine and liquor stores, meanwhile, continue to see sales climb, rising
9.5% in November over the prior year. The addition of beverage brings
total US kosher food and beverage sales to $208 billion. While the
figure does not represent kosher food sales (people who buy kosher
because the product is kosher are estimated at $10 billion), it does
show the growing importance of kosher to both manufacturers and
retailers.— "40%
of 2005 Grocery Sales Certified Kosher", Kosher
Today Magazine. January 17, 2006.
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90,000 kosher food products
(New York) The
number of kosher certified products on grocery shelves in the US has
soared to 90,000, a survey by LUBICOM Marketing Consulting reveals on
the eve of Kosherfest ’05, which opens next Tuesday November 15 th for
its annual two-day run at the Jacob K. Javits Convention Center. There
are as many as 250,000 ingredient items that are used to produce kosher
foods, certification agencies say. Today’s mega supermarkets that carry
upward of 80,000 products may include as many as 25,000 kosher
certified items. In 2005, as many as 2500 new items became kosher, but
most were from line extension. “Unlike previous years, most of the new
products did not emanate from large bellwether food companies that made
news by going kosher; they were mostly from smaller companies and new
products from larger companies,” said Menachem Lubinsky of LUBICOM. — "Record
90,000 Kosher Products on Grocery Shelves", Kosher
Today Magazine. November 7, 2005.
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(New York) Food industry
executives gathered here for the Fancy Food
Show will no doubt notice that nearly 40% of food items on display at
the show (Jacob K. Javits Convention Center) have a kosher symbol. They
are part of some 90,000 packaged foods now on grocery shelves with some
sort of kosher certification. The biggest growth so far in ’05 comes
not from new companies opting for the kosher symbol, but from line
extension. An even more dramatic increase was the number of ingredient
items that have secured kosher certification, including a significant
number in Southeast Asia. There are as many as 250,000 ingredients that
are supported by a kosher letter of approval. Industry experts expect
the number of kosher certified products to continue to grow for the
remainder of ’05 with a significant presence by companies overseas. — "Number
of Consumer Goods with Kosher Symbol Tops 90,000", Kosher
Today Magazine, July 11, 2005.
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